Do you remember the last time you bought a product and you
were unhappy with the quality of the product? How did you
feel as you looked at it? Disappointed? This sometimes happens with products bought online. In fact, here is the
scenario:

The customer examines the picture and description of a product found on an online store.

The product looks greats.

The product description sounds good.

The price is right.

They hit "Add To Cart" and then click on the "Checkout" button.

They enter their payment information.

The product is now on its way to their doorstep.

The product arrives.

They open the packaging.

The product is a piece of junk.

They call to return the product and ask for a refund.

If you are the online retailer of the product, you might be
stunned and ask, "What is wrong with the product?" The
customer starts to describe a product that is poorly made
and packaged. If you are like many stockless online
retailers of a product, you may have never seen the
products you sell. So, now your customers are seeing the
products before you have seen them. They are giving you the
quality report...and in this scenario it is not a good one.
As an online retailer, do you want to be in this position?
All together now...No!

So, let's think about what we should be doing.

Do you know what you are selling?

As an online retailer, it is important to have some
knowledge about the products you sell. Yet, many folks who
have an online store have never seen the products they sell
in person. They most likely have seen a picture with a
description, and that is about as far as they go into their
product research. All is fine until the day an unhappy
customer calls for a refund on their purchase. The customer
expected quality, and got a lemon. Sadly, the online store
owner ends up learning about their products from their
angry customers. If you are an online store owner, there
are three best practice rules you should abide by:

RULE #1. Order a sample product from the wholesale company you plan to retail.

If the sample product is too expensive or bulky for you to
order, then

RULE #2. Ask to speak with someone who has purchased the
product from them.

If you cannot find someone who has used their product, then

RULE #3. If the wholesale company will be attending a trade
show in your neck of the woods, go see them at the show.

Again, it is important to know about what you are selling.
By following these three simple rules you can increase your
chances of having a much more satisfied customer base. At
the same time you can reduce the possibility of a customer
returning a product due to poor craftsmanship and quality.

Go to the show!

If you are an online retailer, you should make an effort to
go to industry trade shows to learn about the wholesale
company you might select. This gives you a chance to see
their sample of products first hand. There is a lot of
information revealed in face-to-face meetings at trade
shows you simply would not get over the phone or find on
the Web. Our company, Hienote Inc. offers a directory of
wholesale companies who offer drop shipping services. Many
of the wholesale drop shipping companies in our directory
are found by us attending trade shows and examining their
products. Many online store owners do not have the time or
money to attend a trade show. So, we research the trade
shows for them and find various wholesale products for
their online store. As you can imagine, we see thousands of
products at the shows we attend. We also ask a lot of
questions to the wholesale companies about their products and drop shipping programs.

About The Author:
Brad Beiermann Ph.D., is President of Hienote Inc. Dr.
Beiermann is one of the leading experts in business
technology and e-commerce. Hienote Inc. specializes in
product sourcing, exhibition marketing, and assisting small
businesses locate wholesale drop shipping companies. You
can visit their site athttp://www.hienotedirectory.com